IKEA products aren't usually considered cool. They're smart, practical, and affordable. But the Swedish company got an injection of drip with their latest collaboration. 

MARKERAD is high art references with a streetwear twist. @virgilabloh's limited #MARKERAD collection hits stores Nov 1, don't miss out. ​Find out more: https://t.co/DDT7c58l3T​ #IKEAxVirgil #IKEA #IKEACanada #VirgilAbloh #DesignInspo pic.twitter.com/TO1YKdp0CP

— IKEA Canada (@IKEACanada) October 21, 2019

Canadians have been lined up all night to get their hands on the MARKERAD collection they designed with renowned tastemaker Virgil Abloh.

Lined deep for the Markerad IKEA Virgil Abloh event! Fun crowd & anticipation for what folks want to purchase from this collection. #Tack #IKEA #Winnipeg for the hot mocha coffees and cinnamon buns this morning! #markerad #virgilabloh #design pic.twitter.com/SzVjjP1k4C

— Marina Graham (@MarinaG17807027) November 1, 2019

The line is only available in-store, and there's a limited amount of products. The collection features bags, rugs, and even a tool set. Many are marked with Abloh's signature quotation marks around blocky words. 

IKEA lit at 9am #markerad #virgilabloh pic.twitter.com/LngtMFP3js

— Nick Souksavat (@nickeles) November 1, 2019

Some say it's genius, others think it's fake deep, but there's no doubt that it's trendy.

we made it guys!!!!! #IKEA #IKEAxVirgil #markerad pic.twitter.com/byyzFCcRdT

— blob blob (@blangerzs) November 1, 2019

Demand is high and the lines are long for these items. 

These guys have been here since 830pm last night to be first in line to get their hands on @IKEACanada x @virgilabloh MARKERAD limited collection!! First 300 IKEA Family members will have the chance to shop the collection!! #IKEAxVirgil #markerad #yeg pic.twitter.com/4pBm3uuzxn

— Dani (@danirohs) November 1, 2019

One store is opening late today because its employees are trying to get the goods.

The shop will be opening late today, as we were up REEEAAALY early for the @OffWht × ikeacanada #Markerad drop this morning. 💛

Was totes worth it tho, and we'll keep you posted about when we open today! ✌ @ IKEA… https://t.co/fgjXRXPUpe

— Ametora Supply (@AmetoraSupply) November 1, 2019

The cold has also been a challenge for eager shoppers.

@IKEACanada please hurry up its cold

— SoniaJanee (@SoniaJanee) November 1, 2019

As it often goes with new releases, the lines can get out of hand.

@IKEACanada disappointed in how you have handled admission to this release. At the North York location, there is little crowd control with many jumping the line. Do better!

— Don (@MacLennanDon) November 1, 2019

Some people gave up before they even tried.

I want to try for Virgil’s ikea stuff but people in Toronto litterally enjoy waiting in lines for fun so I see no point in trying

— ᴛᴏʀʀɪɴ ʙʟᴀᴅᴇs (@TorrinBlades) October 31, 2019

No doubt, some shoppers will hold onto their designer IKEA rug for a long time, but the re-sellers have already begun posting their prizes, and they're not shy about marking up the price.