Jess Allen, a correspondent on CTV's daytime talk show The Social, has brought further divisiveness and uproar to the controversy surrounding recently-fired hockey commentator Don Cherry.

Allen made some provocative comments about "white boys" and hockey fans on yesterday's episode of the show that have many Canadians, especially those supporting Cherry, up in arms.

@CTV
Soooo, #DonCherry bad, but you can let this sort of narrative out on @TheSocialCTV ?

“...mainly white boys, they weren’t very thoughtful, they were generally bullies...”

I think #TheSocialCTV and #JessAllen owe an apology to #MinorHockey players & parents across 🇨🇦. pic.twitter.com/jWAfjZqJLx

— Ted Nesbitt (@TedNesNA) November 13, 2019

"I don't worship at the altar of hockey, but there is a certain type of person, in my experience, who does," Allen said on-air. "They all tended to be white boys who weren't very nice, they were not generally thoughtful, they were often bullies."

She continued: "To me, Don Cherry is the walking and talking representative of that type."

3/3 @TheSocialCTV Jess to me it sounds like you are bitter that you were mistreated by some along the way and sorry if that was the case! But not everyone that plays hockey is a boy, wealthy, nor a bully. If Don Cherry was fired for his comments, @CTV needs to #FireJessAllen.

— Bradley Thomas (@BGThomas20) November 13, 2019

Disgruntled viewers took to social media to compare Allen's statements to Cherry's original inflammatory remarks, saying that her comments likewise singled out and discriminated against a type of Canadian — that type being rich, white male hockey players. 

Many are complaining that, since Cherry was fired for what he said on Coach's Corner on Saturday night, she should be, too.

@CTV curious how that bag on The Social keeps her job when @CoachsCornerDC is lambasted for far less. Was your staff not paying attention to these remarks yesterday about ‘white boys and hockey’ ?!? @CTV Just wow! #hypocrisy #DonCherry

— Cindy Sanche (@CindySancheXO) November 13, 2019

Allen also said on the show that it's "embarrassing that there's a big chunk of the country" upset over Cherry's firing, noting that he is a known climate change denier, bigot and misogynist.

She went on to suggest that the parents of the type of hockey bro she's referring to might consider spending thousands of dollars on something like travel rather than hockey.

"You can go on a trip and learn about the world, see other things," she said. "The world is a big place. Maybe get outside of that bubble."

@CTV I hope that after you reported and voiced your opinion on Don Cherry that your network has the integrity to fire Jess Allen for her disgusting comments yesterday on the Social painting all hockey players as privileged white boys who are bullies. She is a disgrace

— J.J. MacDonald (@icedog28) November 13, 2019

Between Cherry's recent media appearances and responses to the backlash against him, rallies from his supporters, and now this new development with Allen, it seems Don Cherry's domination of the news cycle will not be ending anytime soon.