Canada Goose launches jackets made by Inuit designers
The company launched a similar initiative back in 2019, and now they're back with a whole new line of coats.
The initiative is called Project Atigi. According to the company's website, the Inuktitut word "atigi" means "parka" in English.
The Project Atigi collection will be launching globally on January 23rd! You will be able to view the whole collection on our website, and if you are interested in purchasing, please send a message to email@example.com for all the details.— Canada Goose (@canadagoose) January 20, 2020
"Canada Goose was born in the North and for generations we have been inspired by its people, communities and landscapes," their website states.
"When translated into English, the Inuktitut word 'atigi' means 'parka.' In a literal sense, that’s the story behind this initiative: Canada Goose partnered with Inuit seamstresses to make a one-of-a-kind parka."
The new line features 90-bespoke pieces, created by 18 Inuit designers from 12 communities across Inuit Nunangat.
According to a press release, Canada Goose commissioned the group of designers to each create a collection of five jackets which reflect their heritage, communities, and artisanship.
"The collection highlights the deep tradition of craftsmanship in the North, and each designer has shaped fabric into something functional and beautiful," the release states.
It's for a good cause, too.
According to Canada Goose, all proceeds from sales of the collection will go to Inuit communities through the Inuit Tapiriit Kanatami (ITK), the national Inuit representational organization that works with the four Inuit regions of Inuit Nunangat.
This year's sales are expected to double last year's contribution.
"Project Atigi is a great example of cultural appreciation, not appropriation," said Mishael Gordon, Inuit designer and entrepreneur who participated in the launch of Project Atigi, in a press release back in August.
"It's bringing together a world-renowned company and Inuit culture that is represented through our clothing and traditions. This is an opportunity for a piece of our heritage to reach a global audience, especially while owning our own designs."
The handmade parkas will be available for online purchase beginning January 23.
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