This morning, Justin Trudeau spoke about Canada's future in the wake of Brexit — but nobody cared, because Canadians were too busy staring at his beard.

Canadians have been obsessed with Trudeau's beard for a while, but this is the first time that it's genuinely distracted people from politics.

Trudeau addressed an important topic in the video.

Watch: Prime Minister Justin Trudeau says Canada is engaged with the U.K. on a transition plan to protect trade and other ties under #Brexit. "We are very confident that we will minimize any disruptions ... with the United Kingdom." #cdnpoli pic.twitter.com/HanfPtPKtJ

— CBC Politics (@CBCPolitics) January 31, 2020

But Canadians just couldn't pay attention.

One woman compared the Prime Minister's beard to another Canadian celebrity's facial hair.

never mind justin biebers facial hair.. look at this

— ashley (@ashley88817465) January 31, 2020

And she wasn't the only one comparing Trudeau to Bieber.

if he has a beard, he should get rid of the justin bieber haircut

— SammyVan (@SammyVan4) January 31, 2020

This user wanted to send Trudeau a razor.

please SHAVE

— jc (@Fashionmomage) January 31, 2020

And it isn't the first time Trudeau's beard has preoccupied Canadians.

Justin, I think I speak for the vast majority of the country when I say this: Please shave.

— X (@x88275) January 31, 2020

As this Canadian woman points out, the country is just a little bit obsessed.

Meanwhile, In Canadian politics, Justin Trudeau’s new facial hair is the most newsworthy controversy.

— Tina (@Tina_Ry_7) January 31, 2020

Canadians also commented on Conservative front-runner Peter MacKay's hair in his Brexit tweet — so maybe our country is just obsessed with how politicians groom themselves.

Hopefully Trudeau will be able to enjoy his beard and Winnipeg doughnuts in peace eventually.