Ticketmaster refunds for cancelled and postponed show in Canada and across North American will become a reality after its owner Live Nation stated it will now offer refunds after it initially refused to do so.

The company said on Friday that in addition to cancelled events, customers would be able to receive a refund for postponed ones as well.

A message regarding live event refunds: pic.twitter.com/aHTG42Sd9P

— Ticketmaster (@Ticketmaster) April 17, 2020

The program, called Rock When You’re Ready, gives customers the opportunity to apply for a refund for a full ticket-refund on both cancelled and postponed shows beginning on May 1. 

North American customers will have a 30-day window to apply for the refund once a show has been cancelled or new dates have been finalized. 

They also have the option to receive 150 per cent of the ticket value in the form of a "Concert Cash" credit to be used for future tickets purchases.

There's also the option to donate the tickets to healthcare workers.

The move comes after a huge wave of backlash concerning its refund policy, which was quietly changed last month to exclude postponed shows.

With experts and officials estimating that large gatherings like concerts and sporting events may not resume until at least 2021, many are in the process of being rescheduled.