Jessica Mulroney has been dropped as a brand ambassador and had her CTV show cancelled following a bitter online confrontation with Toronto-based social media influencer Sasha Exeter. 

The rift first began after Exeter issued a call asking fellow influencers to use their platforms to “help combat the race war and what’s happened to the Black community.”

Exeter claimed that Mulroney, "a former acquaintance," took offence to the post, leading to a private argument between the pair. 

During a lengthy video posted to her Instagram account, Exeter said: “Listen, I am by no means calling Jess a racist but what I will say is this, she is very well aware of her wealth, her perceived power and privilege because of the colour of her skin. And that my friends, gave her the momentary confidence to come for my livelihood in writing. Textbook white privilege."

View this post on Instagram

I’ve been silent. Not anymore!⁣ ⁣ I’m used to being so transparent on this platform. I think it’s the main reason why most of you follow me. Today, I’m opening up about something that has been haunting me for the last week. I have felt like a complete fraud fighting for racial equality and using my voice openly here, while letting a white woman silence mine behind closed doors. In sharing this very personal story, I know that I am risking a lot. Opening myself up to criticism, bullying and potential ramifications with my job in this space. However, I must speak my truth. Enough is enough. Hopefully my voice will be heard by many and help change things for the next generation and for my daughter Maxwell... because I will be dammed if my child ever has to deal with this level of ignorance.

A post shared by SoSasha (@sashaexeter) on Jun 10, 2020 at 4:37pm PDT

She continued: “During the span of about a week or so, Jessica basically ticked every single box of what a white woman should absolutely not do during the biggest racial uproar in history." 

According to Exeter, Mulroney told her that her show, I Do Redo, was "more important to promote because it was going into its season finale."

The SoSasha founder also alleged that Mulroney had spoken to “companies and people” about her. The single mother said that this worried her, since her income is derived from working with companies and brands.

Taking to her own Instagram account, Mulroney issued a statement of apology, which she said was written "from my heart."

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Please read my statement. It is from my heart.

A post shared by Jess Mulroney (@jessicamulroney) on Jun 11, 2020 at 11:06am PDT

The wife of TV presenter Ben Mulroney insisted that Exeter was right for calling her out for "not doing enough" when it came to coversations around race and injustice in society. She said: "I took it personally and I was wrong. I know I need to do better."

The fashion stylist continued: “I want to say from my heart that every word of my apologies to Sasha over the course of the last two weeks privately, and again both publicly and privately today is true. I did not intend in any way to jeopardize her livelihood. We had a disagreement and it got out of hand. For that I am sorry.”

Concluding the statement, she acknowledged that the bigger conversation should be not about her, but about the Black community.

Mulroney added: "I want you all to know that I am committed to using every platform and resource available to me to continue the important work of anti-racism. I hope you will all continue to hold me accountable."

Despite the apology, the backlash against Mulroney has continued to build. 

Exeter posted a screenshot of an Instagram DM in which Mulroney allegedly threatened to sue her. 

the funniest part about the Jessica Mulroney ordeal is her allegedly threatening Sasha Exeter via her DMs that she would sue her, but misplelling the world ‘libel’. pic.twitter.com/E9aOSozwMe

— ahmarskhan (@AhmarSKhan) June 11, 2020

The rift has also resulted in the decision by CTV and Bell Media to remove I Do, Redo from all Bell Media Channels, effective immediately.

A statement from CTV regarding @jessicamulroney pic.twitter.com/gDzmob51oa

— CTV Communications (@CTV_PR) June 11, 2020

Elsewhere, it appears that Mulroney has also been dropped from brands who she worked with as an ambassador.

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A post shared by Hudson's Bay (@hudsonsbay) on Jun 11, 2020 at 6:51pm PDT

Online reaction hasn't been kind either, with many people taking Exeter's side.

#JessicaMulroney is exactly what is wrong with #Canada Using privilidge, money, and connections to threaten people. Her Father inlaw is no different. He ruined this country by taxing us to death. How did Ben and Caroline get their jobs? Kudos to CTV for cancelling her show!

— Todd (@yesimtodd) June 11, 2020

Some people claimed that Mulroney's apology was only issued to "save face."

Sorry, @jessicamulroney is completely deplorable. DEPLORABLE. You sent a public apology to save face while at the same time threatened a single black mother privately using your privilege. She ALSO considers herself a "leader," of what? The Karen club? #DENOUNCE! #JessicaMulroney

— Vonny Sweetland 🇨🇦 (@VonnySweetland) June 11, 2020

While others suggested that the apology was "too little too late."

This is too little too late from @jessicamulroney -how does one go from threatening to sue to actual introspection and personal change in less than 24 hours? She never apologized for calling Sasha’s brand partners and only did this to protect her own brand https://t.co/e2xebag3k2

— Royal Tea (@UKRoyalTea) June 11, 2020

After CTV announced the show was removed from all Bell Media channels, Mulroney posted a statement of her own.

More from Jessica on her IG. More of a genuine apology but it still came after she was canceled on her shows. #JessicaMulroney pic.twitter.com/bZoerJ0prC

— kschumi777 (@kschumi777) June 11, 2020

She says she has no intention of pursuing legal action and that she is stepping away from all professional engagements "to reflect, learn and focus" on her family.