Holiday cheer is in the air all over Canada this week, with concentration levels higher in some parts of the country than others.

At one Subway franchise location in Fort Saskatchewan, Alberta, the Christmas spirit is so strong that it's bringing tears to the eyes of some.

It all started with a simple sign posted on the restaurant's door.

"Merry Christmas Everyone! We are open on Christmas Day, 10 a.m. - 2 p.m." reads the sign. "If you are alone, come celebrate with us, pop in for a hug and a free cookie.

"You don't have to buy anything. We are family," the sign continues. "If u [sic] can't afford, meal is on us."

Touched by the kind offer, local resident Maxine Reichstein took a photo of the sign and shared it to Facebook, noting that "this [is] the Subway by Fas Gas and Humpty's Restaurant [at] 10114-88 ave in Ft Sask."

"I for one will support this Subway, such a kind and wonderful man!" she said of the business' owner.

She's not the only one.

Nearly 8,000 people have now shared Reichstein's original post on Facebook alone.

" I believe they have a free meal each week too," commented one person of the Subway location. "They are great people!

The local Subway in Fort Saskatchewan is on a mission to feed the homeless this holiday season and are inviting anyone in need for Christmas Day dinner. Joan Sanchez is the Manager of Subway and challenges all locations in Canada to do the same. https://t.co/xZdY5YtrRU

— Fort Saskatchewan Record (@FortSaskRecord) December 20, 2018

Indeed, last year, the Fort Saskatchewan record newspaper reported on this Subway's "mission to feed the homeless" by inviting people in need to come visit for Christmas dinner.

The idea is the brainchild of the store's manager, Joan Sanchez, and the franchise owner, Parminder Sandhu.

"This is the only franchise in North America offering free meals to the homeless on Christmas Day," said Sanchez at the time. "Anyone who can't afford to eat this day we are pleased to say the meal is on us."