tim hortons coffee

People don't seem to like all the new things about Tim Hortons

It hasn't been an easy few months for Tim Hortons' parent company Restaurant Brands International Inc. And according to a new report, they're pledging to refocus on "founding values" following a drop in sales. 

The Canadian Press reported that the parent company of Tim Hortons will give an increased payment to shareholders after the chain recorded a decrease in net income and total revenue over the last quarter. 

The drop comes after the brand launched several new products in recent months, including fancy new Dream Donuts that weren't actually that fancy after all. 

But it seems Tim Hortons customers don't want trendy Beyond Meat products or Instagrammable baked goods — all they want is good coffee and a fresh donut, something many feel the chain has strayed from in recent years. 

"I had a donut the other day, for the first time in months," one Twitter user wrote online. "It was bland, tasteless, and not fresh. No wonder your profits are down. You can make all the artisan sandwiches and lattes you want, but when you can't get donuts right, you're in big trouble."

"Crappy coffee and frozen donuts that's what they are today," another wrote. "They used to be a good chain then they decided $$ was more important than selling a quality product. Get rid of the glitz & get back to what your core customers want."

Some customers say they also want Tim Hortons to improve their treatment of employees. 

"Treat your employees better and give them a decent wage," one Twitter user demanded. "And the food....where do I start?"

But most of all, it seems Canadian customers simply want a good cup of coffee from their local Tim Hortons. 

"It's not just values. . . And by the way foreign firms can't mimic CDN values, it isn't in them," one person wrote.

"It's the coffee taste they changed and all the nonsense foods they keep adding. If you lose the core you're done."

Lead photo by

Fareen Karim


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