Popeyes is finally bringing its famous chicken sandwich to Canada
The Popeyes chicken sandwich that launched a thousand lineups (and at least one alleged murder) is finally coming to Canada. Chicken connoisseurs, assemble!
Restaurant Brands International, the Toronto-based holding company of which the famous fried chicken brand is now a subsidiary, confirmed the glorious news to The Star in an interview published Friday.
"We're really excited to be bringing this to Canada," said RBI chief commercial officer Duncan Fulton, revealing that Popeyes Louisiana Kitchen would begin testing its wildly popular chicken sandwich in two Canadian markets next month.
The hysteria-inducing sandwich will be available at all Popeyes locations across the country in September, if all goes as planned. Not like Canadian customers haven't been asking for it since last summer or anything...
When the world is struggling with Corona, death and poverty, Canada’s important news of the day is getting Popeyes Chicken Sandwich in the menu😂I love this country so much!😂💕 pic.twitter.com/eIDN5GOolR— بَهار (@baharazadeh) May 1, 2020
As for the test markets, Fulton declined to give specifics outside of the fact that one is in Alberta and the other is in Ontario. The closest he got to revealing a city's name was noting that the Ontario location is "within driving distance of Toronto."
It remains to be seen how much the sandwich, which retails for $3.99 US in the states, will cost here in Canada, but it'll likely bring in a pretty penny for Popeyes when it launches.
Fulton told The Star that sales of the fried chicken sandwich, specifically, helped Popeyes boost its sales by 32 per cent in the first quarter of 2020. That's right: a thirty-two per cent revenue increase for a fast-food restaurant in the middle of a global pandemic.
That must be some damn good chicken.
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