speaking moistly beer

There's now Speaking Moistly beer in Canada but it's not without controversy

When Prime Minister Justin Trudeau uttered the phrase "speaking moistly" in April, he couldn't have realized that his words would inspire a viral hit song, a lip balm, and now, even a beer.

Stray Dog Brewing Company has released a "Moistly Mosaic" beer in honour of Trudeau's catchy phrase, which features notes of passion fruit, pineapple and citrus.

The Ottawa-based brewery told Freshdaily that the name is a "direct reference to the Prime Minister's regrettable comment, which we found very human, and of course, very funny."

The clever name is in line with Stray Dog's tongue-and-cheek humour, as evidenced by their Instagram, where the company describes themselves as "purveyors of physical distancing" and "scholars of sanitizing."

And it seems that Canadians are loving the company's latest beer, because the initial release of 3,100 units of "Moistly Mosaic" sold out in just 72 hours.

Unfortunately, the beer isn't without controversy; a Toronto-based content creator is alleging that Stray Dog based their beer can design on her work without asking permission.

"This Canadian beer company stole my design," she wrote. "I was never contacted for the usage. And it's been 11 days since they started selling the beer with the design. How difficult is it to ask artists and compensate them for their work?"

The designer released the work in question on April 10, posting an image of her design to Instagram.

Stray Dog Brewing Company told Freshdaily that they were unaware of the designer's work when they designed the beer can.

"In regards to the design of the can label, we only became aware of the other designer's work when she sent us a direct message," the brewery said.

The company says they have reached out to the designer, but have yet to receive a response as of Tuesday.

Freshdaily also reached out to the designer but we have not received a response.

Lead photo by

brewriders


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