The owner of one of Canada's most famous restaurants took on the Mayor of Montreal on Twitter this week and won. 

David McMillan, who has been running Joe Beef since 2005, was upset about the city's temporary COVID-19 reconfiguration plan for Notre-Dame Street West, along which his restaurant is located.

As the country slowly begins to reopen, we've seen several cities introduce temporary measures aimed at boosting local businesses that have been severely impacted by the pandemic.

But, while creating space for outdoor cafes, bike paths and pedestrian walkways sounds like a logical idea, McMillan says the proposed eight-week plan has actually had the opposite effect, driving away customer traffic.

He took his beef to Twitter Thursday to air out his grievances. 

Shutting down our streets , removing all our parking and getting clowns to perform isn’t COVID economic relief. Get @projetmontreal OUT 2021 Lets take our city back. @Val_Plante @QuartiersCanal don’t speak for merchants or understand buisness.

— David McMillan (@joebeef) July 30, 2020

McMillan went on to further slam the city's COVID business relief measures by calling them an act of "cavalier activism" and saying that they are "destroying small businesses" and "putting  people's jobs in peril."

We employ 140 plus employees in our restaurants, @Val_Plante @projetmontreal @QuartiersCanal cavalier activism agenda is putting people’s jobs in peril and destroying small businesses all over the city . Take your city back in 2021 . This is not covid buisness stimulus.dangerous

— David McMillan (@joebeef) July 30, 2020

Other members of the city's small business community also chimed-in in agreeance with McMillan.

We have been in our location on Bernard since 1959. We are resilient, we are tough, fighting covid has been hard. But having to deal with all these nonsensical street closures, using the crisis as an excuse to further an agenda with no consultation or planning. Vote them out 2021

— Mark (@Mark11skoda) July 30, 2020

At the same time Thursday, Mayor Valerie Plante reportedly gave a press conference declaring the initiative a success for Montreal's small business owners.

By Friday morning, the city had repealed its stance saying, "it seems this development (plan) is not one preferred by local merchants," and announcing the project had officially been pulled off the table.

Merci 🙏 thank you to all who voiced support for fluidity, communication,merchants and residents. A bigger thank you to the twitter trolls for perplexing stupidity 🤡. https://t.co/DExMaybhef

— David McMillan (@joebeef) July 31, 2020

McMillan, who was naturally pleased with the outcome, tweeted his thanks to all who voiced their support.