Toilet water might have a stinky reputation, but one brewing company is seeking to change that forever, after turning flushed down fluids into a tasty beer.

Village Brewery is on a mission to convince Canadians and the rest of the world that reused toilet water isn't actually as yucky as it seems.

The Calgary-based brewing company teamed up with University of Calgary researchers and U.S. water technology company Xylem Inc. to brew up a limited 1,600-can batch of  "Village Blonde Ale," which is described as a "crisp, dry and slightly fruity" beer.

The goal of the project is to demonstrate how treated wastewater can help address water scarcity.

"There’s a mental hurdle to get over of how inherently gross this could be. But we know that this water is safe, we know that this beer is safe, and we stand by our process," insists Jeremy McLaughlin, head brewer at Village Brewery. 

Researchers noted that a big barrier in the process was convincing people to overcome the “yuck factor” to see that using reclaimed water, like they do in Singapore and on the space station, is acceptable. 

An advanced physical-chemical-biological treatment system is used to treat the water and ensure it meets the pathogen reduction requirements and the Canadian Water Drinking Guidelines before it is converted into beer.

According to the researchers, wastewater treatment plants disinfect water to remove pathogens, including viruses like SARS-CoV-2, which causes COVID-19. 

They added, "By using new technologies to treat the existing wastewater more thoroughly, wastewater can be turned into a reliable and safe water supply for many uses."