Spade and Sparrows is the hottest new wine in Canada thanks to a reality TV star
Former Bachelorette Kaitlyn Bristowe just launched her signature wine Spade & Sparrows in Canada, and judging by the (socially distanced) line-ups outside liquor stores, it's going to be a good one.
The wine launched on Aug. 22 at eight liquor stores in Alberta.
Within 10 minutes, 1,200 bottles of Spade & Sparrows had sold; within the first 48 hours, a staggering 6,000 bottles had been snatched up, per the press release.
Bristowe — an Alberta resident that first appeared on Chris Soules' season of The Bachelor in 2015 — said that Canadians' enthusiasm about her wine has "meant the world" to her.
"I am so thrilled for the opportunity to bring my wine home to my Canadian fans and that they are the first to be able to purchase in store," she said.
Spade & Sparrows currently offers a Pinot Noir, Pinot Grigio and Rosé blend from California.
Each bottle retails at about $20.00 each.
Spade & Sparrows has actually been available for purchase online in the U.S. since June 2019, but this will be the first time that fans can actually purchase the wine in store.
Alberta residents can now purchase the wine at all Wine and Beyond locations.
Next to launch is Saskatchewan (Sept. 2), B.C. (Sept. 13) and then Manitoba (the date is TBD).
But don't worry, Ontario residents; Bristowe says that she's working to have Spade & Sparrows available across all Canadian provinces by early 2021.
Bristowe may not have got the final rose from Chris Soules, but she did get the rosé (and an upcoming appearance on Dancing With the Stars) — and some would say that's even better.
Join the conversation Load comments