canadians shop drunk

Study shows a lot of Canadians have shopped while drunk

It's no secret that people tend to do less-than-intelligent things while under the influence, and it turns out one of those things is shopping. 

That's right — a new report from financial comparison website Finder indicates that 31 per cent of Canadian adults have spent an average of $229 while drunk during their lifetime. 

According to the report, which surveyed 1,213 Canadians, the unfortunate habit has cost residents upwards of a cumulative $2 billion. 

The report also states that food is the most common purchase among intoxicated shoppers, followed by more booze, shoes and clothing, cigarettes and gambling. 

Shockingly, eight per cent of respondents actually admitted to buying a pet while drunk.  

When separated by generation, the report found that millennials are the most likely to drink and shop, while Generation Z has spent the most money on average while under the influence. 

And while women are often considered bigger shoppers than men, more men admitted to drunk shopping than women and men have also spent more while under the influence.

"Men who have drunk shopped report spending an average of $256 in total across drunken escapades versus $188 for women," the report notes. 

Unsurprisingly, a similar report found the issue is much more severe in the U.S.

Country Manager at Finder Canada, William Eve, said the rise in online shopping has made making drunken purchases easier than ever. 

"All it takes is a few clicks or a quick tap," he said.

"If you want to make it harder to shop under the influence I recommend either uninstalling shopping apps or deleting your credit card information. These extra hurdles can make you think twice about whether you really want to make the purchase."

Eve also said Canadians should consider making a pact with family or friends to encourage each other not to drunk shop.

"Sometimes all you need is a friendly reminder that you can always make the purchase tomorrow if you still want it."

Lead photo by


Join the conversation Load comments

Latest in News

Experts say people in Canada are dying over COVID-19 conspiracy theories

This is what back-to-school plans look like in major cities across Canada

It's hotter near the Arctic right now than it is in Toronto and Vancouver

The Canada-U.S. border could remain closed until next summer

The number of COVID cases in Canada could be way higher than previously thought

Man goes on racist tirade at liquor store in Edmonton

New grads in Canada could miss out on $25k in earnings over the next 5 years

Man kicks passenger off bus in Canada for harassing driver