hudsons bay canada

Hudson's Bay is opening 90s-themed stores across Canada

Break out your dunkaroos and hair scrunchies, because Hudson's Bay is opening a bunch of epic 90's-themed pop-up shops across Canada this February.

The Canadian department store's new "Nostalgia Project" will let shoppers browse a collection of '90s staples, including Melissa Jellies shoes, Champion sneakers, Fila tennis skirts, and Lip Smacker chapsticks.

Each pop-up location will feature Instagram-worthy floor-to-ceiling decals, wire-mesh fixtures, and interactive jewellery pairings with Foxy and make-up tutorials with MAC.

You might want to brush up on your NSYNC knowledge, too, because disc jockeys will be spinning in store every Saturday afternoon in March.

But the pop-up shop won't just sell classic brands; it will also offer exciting new items.

Capsule 98 — an ultra cool Instagram brand — will debut an exclusive collection featuring vibrant dresses, tops, co-ordinates and accessories inspired by costumes in iconic films from the decade.

Italian street-wear brand GCDS will also be releasing clothes inspired by cult-classics like Jurassic Park and Hello Kitty.

Hudson's Bay Fashion Director Tyler Franch said, "The Nostalgia Project brings brands together that allow style seekers to reminisce while still offering them fresh up-and-coming designers that modernize the aesthetic."

"Today, we see nods of the 'too cool for school' look on the runways globally - think Calvin Klein slip dresses and platform Teva sandals - and we know there is consumer appetite for the trend."

The Nostalgia Project will be available at Hudson's Bay's Yorkdale, Sherway, and Queen St. in Toronto, Montreal Downtown, Vancouver Downtown and online.

The pop-up shop will run from February 21-April 2020.

Lead photo by

Hudson's Bay


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