deena hinshaw dress

Alberta medical officer Deena Hinshaw breaks the internet with her epic dress

Alberta Medical Officer Deena Hinshaw became an overnight fashion sensation after inspiring Canadians with her epic periodic table dress on Tuesday.

Sales of the grey, pleated sleeve dress have skyrocketed, according to Trish Tacoma, the owner of Smoking Lily in Victoria, B.C.

Tacoma says the Point Grey Periodic Table dress was sold for seven years before it was pulled from the store about six months ago. Now, her store is scrambling to ramp up production again as requests for the dress flood in.

The description of the dress on the website reads, "Yes, this is the dress you've been seeing Dr. Deena Hinshaw wearing on the news."

The website also warns that the $136 dress is for pre-sale only, given that Smoking Lily's shops and studio were forced to temporarily close down on Monday due to the spread of COVID-19.

As you might expect, Canadians everywhere are excited to finally have some lighter news to discuss this week.

This woman called Hinshaw a "fashion hero":

While this man appreciated that Hinshaw is both "smart and stylish":

Smoking Lily will donate 10 per cent of the proceeds from the dress's sales to the Mustard Seed Street Church in Victoria.

Dr. Deena Hinshaw has yet to comment on her new position as a Canadian fashion icon.

Lead photo by

Your Alberta

Join the conversation Load comments

Latest in News

This is why we celebrate Canada Day

The weather forecast is calling for snow in parts of the country on Canada Day

Canada horrified after woman tells B.C. teens to go back to where they came from

Canadian Tire stores forced to close after every item scans in as Mr. Potato Head

Canada keeping border closed to foreign travellers for at least another month

Air Canada discontinues 30 domestic routes across the country

Canadian economy takes historic plunge with biggest drop in history

Canada is expecting a second wave of COVID-19 as things reopen and here's the plan