roots face masks

Roots is now making super stylish face masks that help frontline workers

Pandemic or no pandemic, Roots is making face masks that are nice as hell.

The clothing retailer announced today that they've begun manufacturing face masks by hand out of their re-tooled leather factory in Toronto.

At Roots, we believe comfort is not only something that goes into making what we wear, it’s a feeling we hope to bring to people around the world—especially at times when they need it most. Made by us at our retooled Leather Factory in Toronto. For every face mask purchased, Roots will donate one medical grade face mask to a frontline healthcare worker. We’ve repurposed our manufacturing operations at our Leather Factory to make non-medical face masks by hand in Toronto. Our in-house design team worked closely with the makers at our Leather Factory to create a reusable mask design, with comfort and safety in mind, that could assist in the efforts to reduce the spread of COVID-19. Watch our story to learn more about how we’re making masks, to do our part.

A post shared by Roots (@roots) on

The reusable face masks come in a variety of the brand's signature colours and styles, like its classic salt-and-pepper blend with detailing, and an assortment of solids.

And for each one purchased, the company will donate one medical grade face mask to a frontline healthcare worker.

"This mask is a washable and reusable non-medical mask, meant as an additional measure you can take to protect others around you, without needing to use medical masks that should be reserved for frontline workers," the website explains.

"The mask also has a slip pocket that can be fitted with a piece of filter material, including any kind of HEPA filter, which may improve effectiveness."

The masks start at $18 for solids and $22 for salt-and-pepper styles.

Lead photo by


Join the conversation Load comments

Latest in News

A fisherman in Canada keeps catching some of the strangest fish ever

Masks Over Hugs group crashes anti-mask protest in Canada

100 students in Edmonton self-isolating after being exposed to COVID-19 at high school

B.C. shuts down nightclubs and moves up last call for bars

Halifax man shares video of anti-Black racist encounter

The COVID-19 curve is no longer flattening in Canada

Here's what you need to know about the Hugs Over Masks groups in Canada

Numerous schools across Canada are already reporting COVID-19 cases