project local love

You can now send postcards to friends and family anywhere in Canada for free

There's no question that one of the hardest parts of the global pandemic is not being able to see friends and family in person, but one Canadian photographer and artist is making it a little easier by providing and sending out beautiful postcards totally free of charge. 

Sofie Sharom is an award-winning travel and wildlife photographer, and she's also the founder of Project Local Love.

Sharom lives in Ottawa and originally started the initiative back in 2017 for Canada 150. At the time, she created a series of postcards using her own photography to distribute across Ottawa for people to send out in an effort to showcase the beauty of Ottawa to others around the country.

Each postcard came with a stamp so people could send them without any barriers, and she had several local businesses help her distribute them.

Now, three years later, Sharom has decided to revive the project — but this time with a twist. 

"Since no one can leave their houses, I am sending the postcards out for people," she said. "People just need to visit the website, fill out their postcard info and I take care of writing the message on a physical postcard and mailing them."

Residents interested in sending one of Sharom's postcards to family or friends can choose between a variety of Toronto, Ottawa and Yukon-themed photos. New postcards with photos from the Canadian Tulip Festival will also be available soon.

"I think it's the perfect time for a project like this, to help people stay connected and to promote cities across Canada," Sharom said.

She says she began funding the project herself, but is now relying on private donations through a GoFund me page since she's temporarily unemployed due to the pandemic.

"It's a rough time for everyone," she said, "and I'm hoping this will be able to shine some love and light into people's lives."

Lead photo by

Sofie Sharom


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