edmonton eskimo survey

Edmonton Eskimos roasted over name change survey and close it in less than a day

The Edmonton Eskimos launched a survey yesterday in a bid to get input from the general public on whether they should change their name — only Canadians can no longer answer it because the survey is already closed.

Yes, you read that right. Less than 24 hours after the survey launched, the Edmonton Eskimos have closed the survey.

And while it's unclear whether the Edmonton Eskimos planned to do so all along, the fact that many Canadians are describing the survey as "hot trash," "a laughable farce" and "a crock of sh*t" probably didn't help matters.

The Abacus Data survey consisted of multiple questions, some of which were more questionable than others.

Passable questions included things like, "Do you believe that when the name was originally chosen, the intent was to be disrespectful to Indigenous people?"

Some survey questions seemed more irrelevant to the topic at hand, including "How many Edmonton Eskimos home game [sic] would you have attended in the last 3 years?" and "Would you change the name of the Washington Redskins team?"

One question even asked survey participants to answer whether they think that there's too much "cancel culture" today.

But perhaps the most brutal question of all was phrased in the following manner: "The name Edmonton Eskimos was originally chosen more than 100 years ago out of acknowledgement, perseverance, and hardiness of Inuit culture."

"If the team celebrated and contributed to this more, do you think it is best if the team keeps the Eskimos name or chooses a new name?"

As some Canadians are pointing out, the question is unfortunate given historic advertisements such as this 1965 poster for a Calgary Stampeders vs. Edmonton Eskimos game.

"Please take this incredibly biased survey so that anti-racists have their say in FINALLY changing the Edmonton Eskimos name!!" one person wrote on Tuesday morning.

"Here's a terrible survey commissioned by the Edmonton Eskimos about their racist name," another person wrote.

"Trump's team would have looked at this survey and gone, that's a bit too on-the-nose, isn't it?" yet another person added.

A spokesperson for the Edmonton Eskimos confirmed to Freshdaily that the survey is now officially closed to the general public.

"The ticket buyer portion of the sampling is now complete and being tabulated by Abacus Data," the spokesperson said.

"The review continues with several different consultation efforts underway. We'll continue to listen carefully with an open mind and remain committed to providing an update on these discussions by the end of this month."

Lead photo by

Edmonton Transit Service


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Edmonton Eskimos roasted over name change survey and close it in less than a day