Cineplex is rolling out multi-sensory screens to movie theatres across Canada

Cineplex cinemas across the country are getting new immersive theatre technologies that will bring movie watching to a level that just can't be reached by watching Netflix on the couch.

Starting this month, select theatres will have ScreenX technology, which allows a 270-degree panoramic movie watching experience.

In a ScreenX theatre, the centre screen image is expanded to the side walls, surrounding audiences with imagery and providing the sense of being inside the movie.

But the enhancements don't stop at panoramic views.

The other new technology, 4DX, enhances the on-screen visuals through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibration and scents. 

The new formats are being achieved through a partnership between Cineplex Cinemas and CJ 4DPLEX, the world’s leading cinema technology company. 

“As Cineplex continues to expand our movie-going options, we are excited to introduce these innovative experiences to more movie-lovers across the country,” said Kevin Watts, Senior Vice President, Exhibition, Cineplex.

“4DX and ScreenX exemplify our commitment to providing guests with the latest cutting-edge cinema technologies and creating memorable experiences that cannot be replicated at home.”

The immersive theatre formats, 4DX and ScreenX, will be in locations across Canada starting this month. 

The first 4DX location in Ottawa at  Scotiabank Theatre is targeted to open December 13th, while a new ScreenX location at Cineplex Cinemas Yorkdale in Toronto, is targeted to open December 17th. 

Other locations that will be getting the ScreenX technology include:

  • Cineplex Odeon Sunridge Spectrum Cinemas in Calgary.
  • Cineplex Odeon South Edmonton Cinemas.
  • Scotiabank Theatre in Vancouver.

Locations with 4DX experiences include:

  • Cineplex Cinemas Winston Churchill in Oakville, Ontario.
  • Cineplex Cinemas Hamilton Mountain in Stoney Creek, Ontario.
  • Scotiabank Theatre Edmonton.
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