air canada reviews

Air Canada ranked one of the worst airlines for international trips

There seems to be a lot of discord in opinions about Air Canada lately. 

Just days after being ranked the best airline for healthy food options by the NYC Food Policy Centre and, and being named the 2019 Airline of the Year by Globe Traveler magazine and Best Airline in North America 2019 by Skytrax , Canada's national airline has been slighted in a new list from JD Power.

The global market research giant says that based on feedback from more than 6,000 passengers, Air Canada apparently has some of the worst customer service in the flight game.

air canadaThe airline was ranked 11th out of 12 airlines — yes, that's second-last — in European travel and 10th out of 12 in Asian travel in JD's Airline International Destination Satisfaction survey.

The rankings were based on consumer responses regarding reservation experience, feelings on costs and fees, check-in and boarding processes, flight crew, in-flight services, baggage handling, immigration and quality of aircraft between September and October 2019.

air canadaTurkish Airlines got the top spot for travel from North America to Europe, with 833 points on a 1,000 point scale (Air Canada received 787, and the worst, Norwegian Air, received 767). For travel to Asia, Japan Airlines was voted the best, with 869 points (Air Canada had 811, and the worst, United Airlines, had 808).

While the top few airlines were granted five "JD Power power circle ratings for consumers," Air Canada received only two circles in each category.

But with the number of horror stories and complaints that the airline receives (and really, that all airlines receive), can we really feign surprise?

Flight travel is notoriously unpleasant by default, not aided whatsoever by the fact that the few multi-billion dollar companies who have a monopoly on the market often overcharge and underserve customers because, well, they can. 

Despite the fact that there just isn't the option to be discerning with airline selection when you have to get halfway around the world on a certain date, one can hope that studies like this one lead to better attempts at customer service across the industry.

Lead photo by

Trevor Carl

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