canadian tire nazi symbol

Canadian Tire logo under fire after Trump caught using Nazi symbol in ad

Iconic Canuck brand, Canadian Tire, is now being associated with antisemitism and Donald Trump after the U.S. President was caught using a Nazi symbol in some ads he ran on Facebook.

The symbol looks uncannily like the logo of the hardware and housewares company.

Trump's anti-Antifa ads included an image of an upside-down red triangle outlined in black, which was a shape used to identify political prisoners in the Second World War and condemned "dangerous MOBS of far-left groups" who are "causing absolutely mayhem" in America's streets.

It also asked residents to add their name to a petition against what Trump has called a terrorist group, though Antifa is not actually a singular organized body, but a number of autonomous groups united in a political movement against fascism.

Facebook has since removed the ads, but not before users noticed the striking similarity between the Nazi image and the logo of every Canadian dad's favourite store, which is an inverted red triangle with a black outline and a single green maple leaf.

And though some have been quick to question the meaning of Crappy Tire's emblem, others have pointed out that the store (and its logo) existed years before the Second World War, and thus before the triangle was used for its nefarious purpose.

The retailer started in 1922 as a tire outlet and garage and expanded over the years to include sports equipment, general household items, gas and more. It has also grown to acquire a number of other companies, such as Sport Chek and Helly Hansen.

Its loyalty program, which takes the form of branded Canadian Tire money, was innovative for its time, and the bills — found in the back of kitchen drawers nationwide — serve as little pieces of Canadiana to this day.

Many customers have jumped to defend the company — which operates more than 1,500 retail locations and gas stations coast-to-coast under banners such as Canadian Tire, PartSource, FGL Sports and Mark's — as the resemblance between the two characters seems to be completely coincidental.

But, it remains to be seen what the Canadian Tire's response will be, and whether it will change its logo.

Following the recent deaths of George Floyd, Regis Korchinski-Paquet and other people of colour during encounters with police, it donated some $800,000 to Black resources and grassroots organizations to help in the fight against anti-Black racism.

Lead photo by

Cindy Funk

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