Canadians are roasting B.C.'s back to school ad for being unrealistic
B.C. has released a back-to-school advertisement outlining the province's safety measures, and judging by the reaction on social media, the clip has not gone down well.
The not-so-catchy commercial released on Aug. 28 features Provincial Health Officer Dr. Bonnie Henry explaining to a classroom of children what the upcoming school year will look like.
"We're going to wash our hands a lot," she says in the 30-second clip.
"The rules that we're putting in place are to help keep you safe at school. We all need to be kind, to be calm, and to be safe."
In-class learning for our kids is more important than ever. That’s why we have new guidelines in place to keep everyone safe. For more information on how school will look this year visit: https://t.co/ZL1SfULkAk pic.twitter.com/z0b9J2ZO7r— BC Government News (@BCGovNews) August 28, 2020
That all sounds okay so far, right?
Well, not quite.
As Canadians are pointing out on social media, the advertisement — which also features Henry wearing her namesake shoes — only shows about six students in the classroom.
In reality, the B.C. government will actually allow class sizes of 30 students.
I’ve had a lot of respect for Dr Henry, but this is out of touch. No classroom looks like this. Try it again with 30 kids and that’s why students, parents, teachers and support staff are concerned.— Alyson Skinner (@AlySkinner) August 28, 2020
Other people are even calling the advertisement a "propaganda campaign" designed to sway B.C. parents into sending their children back to school come September.
"Henry — a public health officer — promoting an optical delusion is unconscionable for anyone holding a medical degree," one Vancouver resident wrote.
"What happened to Dr Bonnie Henry?" another person wrote. "Now she's actually doing ads for the BC Gov't?"
Is Dr. Henry featured here as the "teacher figure" so as to make it seem like her words have more credibility re: schools? Because she's not a teacher.— Lytzki (@Lytzki) August 28, 2020
More propaganda. Please stop wasting money on trying to convince everyone it's safe instead of ACTUALLY MAKING IT SAFE. #bced
Perhaps most unfortunate, however, is the fact that the only child actually wearing a mask in the clip is Asian, seemingly playing into anti-Asian prejudices.
"Woah unbelievable," one person wrote. "Stereotype much?"
What do you notice about the only child wearing a mask in this unfortunate ad?— Lizanne Foster (@MovingParadigms) August 29, 2020
Schools in B.C. are currently scheduled to open after the Labour Day long weekend, on Sept. 10.
Students will not be required to wear a mask although teachers are encouraged to promote physical distancing.
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