bc back to school

Canadians are roasting B.C.'s back to school ad for being unrealistic

B.C. has released a back-to-school advertisement outlining the province's safety measures, and judging by the reaction on social media, the clip has not gone down well.

The not-so-catchy commercial released on Aug. 28 features Provincial Health Officer Dr. Bonnie Henry explaining to a classroom of children what the upcoming school year will look like.

"We're going to wash our hands a lot," she says in the 30-second clip.

"The rules that we're putting in place are to help keep you safe at school. We all need to be kind, to be calm, and to be safe."

That all sounds okay so far, right?

Well, not quite.

As Canadians are pointing out on social media, the advertisement — which also features Henry wearing her namesake shoes — only shows about six students in the classroom.

In reality, the B.C. government will actually allow class sizes of 30 students.

Other people are even calling the advertisement a "propaganda campaign" designed to sway B.C. parents into sending their children back to school come September.

"Henry — a public health officer — promoting an optical delusion is unconscionable for anyone holding a medical degree," one Vancouver resident wrote.

"What happened to Dr Bonnie Henry?" another person wrote. "Now she's actually doing ads for the BC Gov't?"

Perhaps most unfortunate, however, is the fact that the only child actually wearing a mask in the clip is Asian, seemingly playing into anti-Asian prejudices.

"Woah unbelievable," one person wrote. "Stereotype much?"

Schools in B.C. are currently scheduled to open after the Labour Day long weekend, on Sept. 10.

Students will not be required to wear a mask although teachers are encouraged to promote physical distancing.


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