Fred Perry halts sale of shirt in Canada after it's adopted by far-right Proud Boys
British brand Fred Perry will no longer be selling its iconic polo shirt in Canada, citing an unwelcome affiliation with far-right group the Proud Boys across North America.
Fred Perry will officially pause sales of its black/yellow twin tipped shirt with a laurel wreath across Canada and the United States for the foreseeable future.
The company called the situation "incredibly frustrating."
"Fred Perry does not support and is in no way affiliated with the Proud Boys," the company said in a Sept. 24 statement.
"Despite its lineage, we have seen that the Black/Yellow/Yellow twin tipped shirt is taking on a new and very different meaning in North America as a result of its association with the Proud Boys."
"That association is something we must do our best to end."
Fred Perry revealed that they originally stopped selling the polo shirt in the U.S. in September 2019; it is unclear when exactly the shirt was pulled from Canada.
"We will not sell it [in the U.S.] or in Canada again until we're satisfied that its association with the Proud Boys has ended," the company added.
Fred Perry is currently working with lawyers to pursue any unlawful use of the polo shirt by the Proud Boys.
The Proud Boys are self-described "western chauvinists" that were established by VICE magazine co-founder Gavin McInnes in 2016 in the run-up to President Donald Trump's election.
Although the Proud Boys publicly insist that they are not "alt-right" or white nationalist, the Southern Poverty Law Center classifies the organization as a hate group.
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