Tim Hortons is releasing a Nova Scotia Strong donut and all proceeds go to charity
Tim Hortons is launching a Nova Scotia Strong donut, and 100 per cent of the proceeds will go toward the Canadian Red Cross Stronger Together Nova Scotia Fund.
On Sunday, the Canadian coffee giant shared a heartwarming clip of Nova Scotia natives and NHL stars Sidney Crosby and Nathan MacKinnon talking about the new campaign, which aims to raise money for those affected by the recent tragedy.
"As proud Nova Scotians, we are incredibly saddened by the tragedy that took place in our community," Crosby says.
"Let's show Nova Scotians how all Canadians stand with them."
From April 26 in Nova Scotia and April 29 across Canada, purchase the Nova Scotia Strong donut at participating Tims for a limited time, and 100% of the proceeds will go to a Canadian Red Cross fund for families impacted by the recent tragedy in Nova Scotia. pic.twitter.com/0yw52bXvwt— Tim Hortons (@TimHortons) April 26, 2020
The limited-edition donut is already available in Nova Scotia, and it will roll out across Canada on April 29, 2020.
Although Tim Hortons hasn't released any images of the donut, the company says that the sprinkled design will vary by restaurant depending on available supplies.
The company has previously released limited-edition donuts to support victims of other tragedies, including the 2018 Humboldt Broncos bus crash and the 2013 floods in Alberta.
Chief Marketing Officer Hope Bagozzi said, "Canadians have shown time and time again that they will be there for their neighbours in times of crisis. This tragedy has been all the more devastating given how Canadians were already struggling with the unprecedented nature of the ongoing COVID-19 pandemic."
"From all of us at Tim Hortons, our hearts go out to all those who are hurting right now – we are thinking of you."
The Nova Scotia Strong donut will retail for $1.59 and be sold across Canada until May 5, 2020.
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