Kraft drops pumpkin spice KD in Canada and people don't know what to think
Pumpkin spice KD is proof that 2020 really can get weirder. Yup, you read that correctly; Kraft is dropping an autumnal, cheesy pasta, and it's landing in Canada this October.
We've had pumpkin spice lattes, and pumpkin spice cupcakes, and even pumpkin spice scones. But Kraft Dinner?
Oh, it's happening.
In fact, Kraft has confirmed that this is really not a joke.
We’re whipping up some new KD, and it’s no basic batch. There’s only 1000. Sign up to claim yours at https://t.co/R14oHhc8Ab pic.twitter.com/cXcjovsbYs— Kraft Dinner (@kraftdinner) September 22, 2020
The new pumpkin spice KD will be made with the same classic KD cheese powder, but with the addition of — and read this list carefully — cinnamon, nutmeg, allspice and ginger.
The company is only releasing 1,000 boxes of the limited-edition flavour, so you'll need to join the online waitlist if you're brave enough to try it.
The pumpkin spice KD comes complete with "a Pumpkin Spice Boost Pack, a fork, and of-course a signature white coffee style cup with your name written on it (spelled wrong of course)," per the press release.
And naturally, Canadians have some thoughts on the new flavour.
at least we can all come together from across the political spectrum to collectively denounce what is fundamentally wrong and that is pumpkin spice KD— cait grogan (@thecaitdiaries) September 22, 2020
"I am a huge pumpkin spice fan, but this combination sounds like two opposites that should NOT attract!" one person wrote.
"Where do I sign up to kill it with fire," another person chimed in.
"This is the darkest timeline," yet another person added.
I like KD and pumpkin spice but TOGETHER?!!?? 🤢 pic.twitter.com/LB5RWAo8Fb— Lauren Boothby (@laurby) September 22, 2020
Although Kraft is seriously dropping the pumpkin spice flavour, it's clear by their cheeky messaging that it's partly (read: mostly) a clever marketing ploy.
"Ever wondered what KD with Pumpkin Spice would taste like? Like if your mac and cheese had hints of cinnamon, dashes of allspice, and layers of ginger, nutmeg, and cloves all slathered in KD cheese?" their website reads.
"Probably not, but we made it anyway."
I think I just saw something about pumpkin spice Kraft Dinner and I scrolled away REAL fast.— Chris Jancelewicz (@CJancelewicz) September 22, 2020
Will this new flavour be disgusting? Probably. Will thousands of Canadians clamour to get their hands on it anyway? Oh, definitely.
Hats off to you, Kraft Canada.
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