Eskimo Pie owner to change ice cream's name to be part of the solution on racial equality
Eskimo Pie is going to change the derogatory name of their ice cream on a stick product.
The decision comes on the heels of many other companies like Aunt Jemima, Uncle Ben's, Cream of Wheat and Canada's Old Sam vowing to change their branding in the midst of protests surrounding anti-Black racism and the police murders of Black people.
The U.S. owner of Eskimo Pie is Dreyer's Grand Ice Cream. The Eskimo Pie product is a bar of ice cream covered in chocolate on a stick.
"We are committed to being a part of the solution on racial equality, and recognize the term is derogatory," Elizabell Marquez, head of marketing at Dreyer's Grand, said in a statement. "This move is part of a larger review to ensure our company and brands reflect our people values."
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